Chang'an

"In the domestic market, the proportion of sales of cars with Chinese brands above 150,000 yuan has risen from 10.2% in 2018 to 27.8% at the end of last year; the price ceiling of Chinese brand cars used to be 200,000 yuan, but now it has risen to over one million yuan. In overseas markets, the brand value of Chinese auto brands is also increasing. Statistics from the Passenger Federation show that the average export price of new energy passenger vehicles in my country has risen from US$3,000 per vehicle in 2018 to US$22,000 in 2022. USD/vehicle. Among them, the average export price to Europe has exceeded 30,000 USD/vehicle.”

On July 6, Changan Automobile President Wang Jun said at the 2023 China Auto Forum that with the development of new energy and intelligence, the market share of Chinese auto brands continues to rise.

In the domestic market, the competition pattern has changed from Europe, the United States, Japan, Germany, South Korea, and China "six points of the world" to Chinese brands monopolizing "half of the world".

Data show that in the first quarter of this year, the market share of Chinese brand passenger cars reached 52.2%, and continued to rise. In the field of new energy vehicles, the share of Chinese brands reached 82.3%.

In overseas markets, domestic auto companies exported 994,000 vehicles in the first quarter, a year-on-year increase of 70.6%. Among them, 248,000 new energy vehicles were exported, a year-on-year increase of 110%.

According to the production and sales bulletin disclosed by Changan Automobile on the Shenzhen Stock Exchange, in June this year, Changan produced 228,000 vehicles, an increase of 11.34% year-on-year; sold 226,000 vehicles, an increase of 8.81% year-on-year.

From January to June, Changan Automobile sold a total of 1.216 million vehicles, a year-on-year increase of 7.99%. Among them, sales of self-owned brands were 1.021 million, a year-on-year increase of 13.39%; sales of self-owned passenger vehicles were 768,000, a year-on-year increase of 22.07%; overseas sales of self-owned brands were 116,000, a year-on-year increase of 14.30%.

In addition, Changan Automobile's self-owned brand new energy vehicles sold 40,000 units in June, a year-on-year increase of 117.51%; the cumulative sales from January to June were 176,000 units, a year-on-year increase of 107.23%.

"Judging from the development of the Chinese market and the actual operation of enterprises in the first half of this year, the Chinese auto market is showing the characteristics of '3+1'." Wang Jun pointed out that the first is the acceleration of product technology iteration, the second is the acceleration of supply and demand structure adjustment, Third, the contradictions in market competition have intensified. At the same time, China's auto industry has ushered in an important period of opportunity for transformation and upgrading.

However, in the face of challenges such as the restructuring of the market competition order, the risk of cars going overseas, and the lack of resilience in the technology chain, supply chain, and industrial chain, Wang Jun put forward a number of suggestions.

At the national level, Wang Jun suggested that the relevant ministries and commissions, in light of the actual situation in each region, jointly formulate the popularization plan and development pace of the new energy industry in each province and city with local governments and enterprises, so as to avoid blind investment and disorderly competition in the industry, and reduce the impact of non-market factors on a fair competition environment. interference; optimize the public opinion environment in China's auto market, crack down on unfair competition behaviors such as maliciously guiding public opinion; create a fair competition overseas market environment.

At the level of industry associations, accelerate the breakthrough of key core technologies, strengthen industry collaboration, reduce the risk of enterprises going overseas and promote the standardization of the new energy industry.

At the enterprise level, strengthen industry self-discipline, unite in overseas markets, create competitive advantages with brand, quality, service, and technology as the core, and work together to promote the long-term and healthy development of Chinese auto brands in the world.